So what’s “in” in fitness at the moment?
I have carried out some research from various sources to give us an idea of what the industry views as the latest trends plus what a Perth Blogger says is hot right now!
The American Council of Sports Medicine (ACSM) is the industry’s go-to benchmark when it comes to checking in with what is trending across the globe. Here are the ACSM’s top 20 for 2016-17. How many of these are you delivering right now or are on your radar?
- Wearable Technology
- Body Weight Training
- Strength Training
- Educated & Experienced Fitness Professionals
- Personal Training
- Functional Fitness
- Fitness for Older Adults
- Exercise & Weight Loss
- Group Personal Training
- Worksite Health Promotion
- Wellness Coaching
- Outdoor Activities
- Sport-Specific Training
- Flexibility & Mobility Rollers
- Smart Phone Exercise Apps
- Circuit Training
- Core Training
- Outcome Measurements
The International Health, Racquets & Sportsclub Association (IHRSA) identified 7 trends for 2016-17. Some of these replicate ACSM but there are a couple of interesting ones in there that aren’t to be ignored.
- Partnerships (Allied Health)
- Active communities
- Wearable Technology & Apps
- Effective Staffing Structures
- Experienced & Innovative staff
- Exercise is medicine
- Education – fitness on demand (youtube vids)
The Urban List Perth, is one of Perth’s social scene blogger’s and they identified some interesting types of fitness that are deemed “hot right now”. It is interesting to see that brands, opposed to fitness types, are being thrown around; like F45 as opposed to Functional Fitness. Goes to show the power of a good brand and how customers simply don’t use terminology like Functional Fitness. Light Intensity workouts seem to include the likes of Pilates and Barre. I think some of us will disagree that this is light intensity work! Social sweats was an interesting one; noticing the shift of the fitness community engaging online, with the likes of Emily Skye, Michelle Bridges, Kayla Itsines and Joe Wicks (Lean in 15) creating communities within communities through their online programs.
- EMS training (electro-muscle stimulation)
- F45 training (functional & group)
- LIT (light intensity, Barre, Pilates)
- Social sweats – online fitness buddies (accountability)
- Workout Raves (DJ sets, themed nights)
- Retrosweat (bring back the 80s!)
- Broga (Men’s yoga)
- TRX training
- Exercise Apps
Ambassadors of the Australian Institute of Fitness reiterated the ACSM’s trends with a couple of additions including those below. It was good to see that the lifestyle/wellness coach is beginning to emerge. We, as an industry, should be looking ahead to the future and begin to create a fitness position that is going to cater for all the pillars of health, not just exercise. It is becoming more apparent that this is what is in demand and if the health and fitness industry doesn’t adapt staffing structures, positions & skill sets we will be left behind.
- Exercise is medicine
- Lifestyle coach not just PT
Finally, it is clear that a common thread through all of these identified trends is technology. Apps, online programming and wearable gadgets are no longer a desirable, they are essential.
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