Unique, individual, tailored.

ABN: 94157724716


 I understand the Fitness & Leisure industry, so my business & marketing solutions are designed specifically for the industry and your business.


The process begins with a 1:1 consultation with you to allow me to understand your organisations challenges & goals so I can begin to identify the best course of action for you and your team.


I know many organisations are facing financial challenges; so no matter how big or small your business is, I’ll tailor a solution that’s affordable and achievable

Contact me for your free, no obligation, consultation!

See my core competencies  here and my range of services here


Charlotte Dallas

“Innovation distinguishes between a leader and a follower” Steve Jobs

My life long vision is to contribute towards getting more people, more active more often for life (thank you for that one UK Active!). I am passionate about getting people moving; off the sofa and doing something, anything active. What better way to do that than to help leisure facilities find ways to get more people using their facilities and accessing their programs?! So here I am. Ready to help leisure facilities increase their user numbers and their revenue!

I have a wealth of knowledge in the Fitness & Leisure industry having worked in a variety of operational, management and strategic roles for over 18 years.

I moved to Perth several years ago from the UK and have worked with several medium-large organisations both in the UK and Australia.

I am a complete leisure-geek and spend a lot of time researching the latest trends and reports whilst connecting with industry peers across the globe. I enjoy being innovative and creative with my business solutions, so you can be sure I will challenge your thinking to ensure your business reaches its full potential!

I’m a qualified Business and Marketing Professional and have gained a number of qualifications in this field during my career.

I look forward to meeting you and your teams and hope to work with you soon!

Charlotte Dallas Consultant